Channelyze
C2Cyber: Case Study
Abstract
C2Cyber are a UK vendor that specialise in third party risk management. They work globally via a direct and channel model. Channelyze was introduced to C2Cyber by another UK vendor that has been using Channelyze for a while and they haven’t looked back. Andy Stavrou is the Account Director at C2Cyber and he spoke to us about the success that they have achieved with Channelyze. The key points of the conversation are summarised below.
About C2Cyber
C2Cyber is a third party risk management solution that helps companies to measure risk against their third party suppliers. They have been around since 2015 and are in the process of rolling out their global channel program.Challenges faced by C2Cyber
Andy said “For me, it is taking the direct business into the channel. We have been building our channel business for the past six months and had nothing to allow the partners to self serve for what they need to be able to generate leads and close business”.
The introduction of Channelyze
Channelyze is being used globally by a large amount of cyber security vendors and one of those vendors from the UK that works with C2Cyber recommended Channelyze to them because of the challenges they were facing.
“Channelyze came highly recommended from another vendor in the UK that uses the solution and we haven’t looked back since” explained Andy.
How Channelyze helped overcome problems
[Andy]: Easy to access, secure and met a lot of channel partners through their community which has enabled us to accelerate our channel program rollout. Our partners love it and the feedback from them has been great. The full product, makes it easier to do business with partners, when I share Channelyze with new partners, they are very impressed. The ability for the partners to get everything in one place as well as the visibility I get on my global channel including distributors and resellers.
Channelyze value proposition for C2Cyber
[Andy]: I always believe the value, firstly comes from the people, then the platform and then the people again, I am always impressed with the response times from Ashley and team.
C2Cyber's partner program
[Andy]: “Our partner programme is built on experience of working at a reseller and a vendor. We therefore understand what is needed to motivate sales teams, we are easy to work with, provide great incentives and rewards and make it extremely easy to position. If we can be as proactive as Channelyze then we are on the right track.”
Channelyze is built to suit vendors of all sizes. From vendors just moving into channel sales to the large vendors already working with multiple routes to market.
To find out more about Channelyze and how it can help your company grow, register for a demo.